Bravo
Strategy & Design Practice

In a world flooded
with noise, sharp
thinking is the
real advantage.

We help brands, teams, and leaders find the one big idea that moves everything forward.

Spot the patterns.
Shape the story.
Land the idea.
Discover more
“What complexity hides,
clarity reveals.”

When you get too close to the problem, it becomes harder to find a way out. Familiarity creates blind spots.

As the leader in the room, you’re expected to see clearly — even when everyone else is still trying to figure it out.

Bravo brings a different point of view, thoughtful provocation, and keen clarity, in all mandates.

Why Bravo

Breakthroughs happen when you see the problem from different angles.

01

When your teams are too close to the problem and seek external perspective.

02

When the category is crowded and your brand needs its own point of view.

03

When your brand feels stuck and needs a new way of looking at itself.

04

When your problem is unclear and you want us to read the underlying patterns.

05

When an idea is hiding in plain sight and needs shape, structure, and expression.

06

When your team needs one idea that everything can rally around.

Satish Krishnamurthy
Satish Krishnamurthy
Founder, Bravo & Company
The Founder

Satish Krishnamurthy brings 25 years of global strategic experience in India and the USA, working across Brand Strategy, Design Thinking, and Creative Problem Solving.

He believes that new ideas can emerge when you notice underlying patterns shaping any challenge. Bravo uses this way of seeing to guide brands toward their next breakthrough.

In the past, he was Chief Strategy Officer, India, at Interbrand and at TBWA. Earlier, he built the entire strategy discipline at Sideways Consulting from the ground up.

He was a foundational team member at the Chairman’s Office in RIL, to define the brand strategy for Jio. At FinalMile, he played a key role in reducing railway trespassing deaths in Mumbai — famously known as the “Wadala Experiment.”

He has worked closely with leadership teams across 120+ companies — Coca-Cola, Google, Flipkart, Truecaller, Pidilite, Birla Opus Paints, Kia Motors, Big Bazaar, Disney India, Cure.fit, Urban Company, Citibank, ICICI Bank, P&G.

Core Expertise
Brand StrategyExperience DesignConsumer BehaviourCreative Problem SolvingCommunications StrategyMarketing StrategyQualitative Research
Past
InterbrandTBWAJio / RILFinalMileSidewaysNaked Communications
Behavioural Science· Design Thinking· Consumer Insight· Experience Design· Brand Strategy· Unconventional Research· Ethnography· Communications Planning· Behavioural Science· Design Thinking· Consumer Insight· Experience Design· Brand Strategy· Unconventional Research· Ethnography· Communications Planning·
How Bravo Works

Ideas find their roots when you follow the clues they leave behind.

01 — Spot the Patterns

Study the signals surrounding a challenge and trace the patterns forming beneath it.

02 — Shape the Story

Give those patterns meaning by framing them into a story. Bring the problem into focus.

03 — Land the Idea

Turn the story into an idea with a clear direction and an expression that connects.

Solutions lie everywhere.
How can we help you?

Our work spans strategy, culture, and design. Whether you’re shaping a brand, reframing a challenge, or aligning a room full of smart people.

Strategy

We help leaders see the real challenges — not the ones talked about most, but the ones that actually matter.

Brand PurposeBrand PositioningConsumer StrategyBusiness Model PivotBrand ArchitectureAdvertising Strategy
Ideation

We turn patterns into powerful possibilities — bringing shape, structure, and expression to ideas hiding in plain sight.

Brand ReinventionCreative Problem SolvingWorkshop DesignCulture ResetProduct Market FitConsumer Definition
Design

We give ideas a system they can thrive in — from brand experience and identity to service design and communication.

Identity DesignBrand ExperienceService DesignRetail DesignChannel PlanningExperience Ecosystem
Selected Work

Shaping strategy to solve real business challenges.

Google Pay
Accelerating digital payment adoption

Decoded behaviour patterns among cash users and merchants to remove friction points and drive digital payment adoption at scale. The work covered in-app experience, merchant onboarding, and behavioural nudges.

Google Pay
Google Pay
Behavioural StrategyUX EngagementMerchant Onboarding
Cure.fit (now Cult)
Defining positioning for a health platform

Decoded motivations and attitudes of key health segments to define positioning, service design, and business offerings. Resulted in the Curefit Coach — an organic approach to getting fit — with a full service journey from onboarding to activity management.

Curefit
Curefit
Consumer ResearchBrand PositioningService Design
Truecaller
Purpose and design language at scale

Defined the brand’s purpose and design language to integrate trust and safety into the experience across hundreds of millions of users. Evolved the wordmark, iconography, and brand tone to represent empowerment and positive forward motion.

Truecaller
Truecaller
Brand PurposeIdentity DesignDesign Language
MyGlamm
Creating a distinctive beauty brand

Kept the brand white and gold to bring together everyday functionality and glamour. The logo borrowed ‘M’ from the brand name and gave it the flair of a fluid brush stroke, cuing the world of makeup effortlessly.

MyGlamm
MyGlamm
Brand IdentityPackagingDesign System
MyGlamm

Posed as customer service to call customers and gain genuine feedback on brand experience.

Jaypore.com

People watching in 4 cities to document fashion and craft sensibilities specific to each city.

Jaypore

Audited wardrobes of people across cities to understand attitudes to style and fashion.

Suhana Spices

Arranged a potluck lunch to study the role of spices in the taste and flavour of homecooked food.

Imagica

Sent a mother and child to the theme park and observed their full-day experience end to end.

Disney Consumer Products

Spent all day in people’s homes, playing with children in order to design the ideal playtime experience.

TVS Ronin

Joined a group of bike riders for a 250KM Sunday long ride to understand city and touring experiences.

Indian Railways

Spent months on railway tracks at various entry points to understand trespassing behaviour by locals.

SABMiller

Sat behind the counter at wine shops to study buying behaviour and drinking culture in tier 2/3 cities.

Citibank

Stood at petrol pumps to observe and intercept vehicle owners on their credit card behaviour.

Taj

Posed as prospective guests at various 5-Star properties to get info on brand and service design.

Jaypore
Evolving the design language

Helped evolve Jaypore’s design language with a clearer purpose, identity, and brand experience across their clothing, jewellery, and home decor categories.

Jaypore
Jaypore
Identity DesignBrand Experience
Big Bazaar
Redesigning the instore journey

Redesigned the in-store experience to make shopping intuitive, engaging, and behaviour-led across Big Bazaar’s retail footprint.

Big Bazaar
Add image here
Retail DesignService DesignBehaviour Architecture
Zeel
Cohesive identity across touchpoints

Refined the positioning and packaging language to build a cohesive identity across every brand touchpoint.

Zeel
Zeel
Brand IdentityPackagingPositioning
ITC Dark Fantasy
Creative ideation sprint

Ran a creative ideation sprint organised across three sessions — Prepare, Ideate, and Evaluate — that unlocked new digital, brand and product possibilities for the Dark Fantasy team.

ITC Dark Fantasy
ITC Dark Fantasy
Ideation SprintWorkshop Design
Flipkart Leap
Purpose & design-thinking workshop

Designed a purpose and design-thinking workshop that helped Flipkart Leap incubator startups sharpen their brand positioning, consumer definition, and product offering.

Flipkart Leap
Flipkart Leap
Design ThinkingBrand StrategyStartup
JSW Paints
Disruption workshop for new revenue

Led a day-long disruption workshop to identify new revenue and business opportunities, with teams voting on ideas with maximum impact potential.

JSW Paints
JSW Paints
DisruptionRevenue StrategyWorkshop
Hamleys
Loyalty that keeps families coming back

Designed a loyalty program service journey that encouraged families to keep coming back, with thoughtful nudges and meaningful engagement at every stage.

Hamleys
Add image here
Loyalty ProgramService DesignCRM
Google Pay
Accelerating digital payment adoption

Decoded behaviour patterns among cash users and merchants to remove friction points and drive adoption at scale.

Jio Pay
Unified brand & UX ecosystem

Unified brand and UX experience to make Jio Pay’s ecosystem more intuitive and trusted across its payments and financial services.

Niyo Cards
Challenger brand in digital banking

Positioned Niyo as a challenger brand in digital banking; developed its launch idea and design tone for millennial adoption.

RBL Bank
Digital banking proposition

Defined the digital banking proposition; created user journey frameworks for product and service innovation.

Quantum Mutual Fund
Making investing accessible

Reframed brand identity to make investing feel accessible and intelligent for everyday investors.

Swink
Brand strategy for a fintech challenger

Defined brand positioning and go-to-market strategy for a new-age fintech platform entering a crowded digital payments space.

Behavioural Finance
Applying behavioural science to finance

Applied principles of behavioural science to redesign financial product journeys, reducing drop-off and improving consumer confidence.

Citibank
Credit card behaviour and adoption

Researched credit card behaviour by intercepting vehicle owners at petrol pumps; insights shaped targeting and communication strategy.

Some brands we’ve worked with
Coca-ColaGoogleFlipkartTruecallerPidiliteBirla OpusKia MotorsBig BazaarDisney IndiaCure.fitUrban CompanyCitibankNiyoICICI BankP&GJio

Ideas worth sharing.

My Talks
01My TEDx Talk: Behaviour DesignTEDx→ 02Consumer InsightsTalk→ 03Interaction DesignTalk→ 04The Anatomy of B2B MarketingTalk→ 05Experience EcosystemTalk→ 06Consumer Marketing in Times of A.I.Talk→
My Articles
01Behaviour ArchitectureArticle→ 02Brand ExperienceArticle→ 03Advertising StrategyArticle→ 04Retail LandscapeArticle→ 05Rise of Primal FitnessArticle→
Bravo

Let’s have a
conversation.

Email
satish@thinkbravo.in
Phone
+91 9930446652
Based in
Mumbai, India

We listen closely, respond quickly, and shape the outcome piece by piece until the idea settles.

This is how we get you closer to your outcome.